Looking back at this site, it all began as some side project, and was always meant to keep me busy while building what I believed at the time to be my BIGGEST idea ever...The Top Presenter, a show where marketers would present their opportunities via video. Too bad it was a bit premature as not nearly as many marketers was shooting videos back in 2011. Now you can't keep people from shooting Facebook lives, snap chats, and what not.
The best is yet to come, as I plan to create my own video show. I'm on the fence as to doing it as a podcast, Google video (used to be a hangout) or a Facebook live. The show would honestly be about anything, from life, business opportunities, to whatever is actually trending. The goal as Grant Cardone so eloquently reminds people is to just "Get Attention," period.
The noisy internet will only grow in size making us all feel more and more irrelevant, and of course we'll have to cut thru all of it if we ever want to have our niche notice us, let alone buy, or join us.
My proposal is Facebook Ads, it seems to be what is getting many people tons of business, and sign ups. Of course if you're running your MLM, Direct Sales, or biz opp on a shoestring budget, then it may or may not be the very economical way to go. The learning curve on it tends to be less and less as much of it is pretty simple to follow, and Facebook provides a free blueprint that takes you step by step on how to create, manage, and scale your ad campaigns. Let's face it, targeted traffic from Facebook doesn't get any better anywhere else.
If you're just getting started, and have a limited ad budget, then you're left with safelists, solo ads, traffic exchanges, and other sites alike. These all can consume a nice part of your day, however what you don't have in cash, you can always make up in time. There is one other neat option that I'm using to drive traffic to both our BizExchange, and The Work From Home Directory costs me just $19.95 per website. This company is called Rebrandable Traffic. When they came out, they solely sold traffic via credits, but recently they've introduced an unlimited traffic package which sends traffic without the use of credits. I'm currently receiving an average of 700 visitors per day to my site. Now keep in mind that you want to send traffic to a high converting offer, so sending traffic to a company's replicated site may not get you any sales, or signups regardless of how good the traffic is.
The high converting offer is best presented via a landing page, a custom one if possible, meaning one with your own video offering a free webinar, or sample of your service or product. Many people are less and less eager to trade their info for things, especially when there's no trust built, hence why a video tends to be the very best route to go when introducing a solution to a problem. Think back when you last purchased something, or joined something, what emotions were triggered in order for you to take action. Solid ad copy, and a good presenter can certainly do the trick, especially when they frame their front end offer as one that's flat out painless to make.
When creating your sales funnel, page, ad copy, or shooting your videos, you always want to keep in mind what value you're going to give to your reader, or viewer. What's in it for them, and how can you use conversational verbiage to keep them engaged, and interested enough to want to trade their info for your offer. The first sale is getting them to offer their contact info, not buy or join you.
The next step in your sales funnel once you've captured your prospect's info is to send them a solid email that delivers the offer, or gives them the directions on how to go about getting it. The subject lines are now your most important task. You must keep in mind that you're competing with all the emails in each person's inbox, and it must peak their interest enough for them to open them. The meat & potatoes in the email then must give them value. I like to think of an email campaign as a pie, 80-90% should be value, and only 10-20% should be pitching a program, service, or product. The second most important piece of your email is what many people skip down and actually read, especially if you're a long winded writer like myself, is the PS after your signature line. In your PS you can reiterate something important, or flat out provide them with a special deal that they can take action on. Since it's almost like an after thought, many people are likely to click on it to learn more.
Every email campaign should serve it's purpose, and there will come a time when your list will continue to grow which is why AIOP Auto Response is what I use cause regardless of how large my list gets, my cost remains the same, unlike Aweber, MailChimp, iContact, and many others. Along with the Autoresponder, I also use them to create my splash pages, and squeeze pages making the value completely unmatched with anyother company for the money.
In closing, I'm glad to have allotted this time to write a blog after so long ago, and hopefully to have delivered some value to you the reader.
To Your Success,