Every Marketer Needs Targeted Traffic
Getting Targeted Traffic To Your Website
You can go on and post away in Facebook Groups and cross your fingers that the right person sees your ad in that group at that specific time, but the chance of that happening is slim to none. Fact is, if your not reading and clicking on Facebook Group posts, then it's a safe bet no one else probably is either. So if your advertising budget is ZERO, then you may want to post in Facebook groups that contain people within your customer niche. For example, If you're in a health and wellness business, you'd be wise to join groups where they share healthy recipes, or workout routines. Now in the event you can't find one, create one. The goal is to either be part of a community that would be most interested in what you have to offer, or to create one. It makes zero since to pitch a person in the North Pole on buying an ice maker, which is pretty much what many are doing on Facebook Groups. If you're pressed for time, you can use a Facebook Group Poster, or even Hootsuite which lets you manage multiple social sites.
Safelists, Solo Ads, Traffic Exchanges, and even Paid advertising can bring in a steady flow of traffic, but not always the most targeted. The goal with Safelists, is to peak interest, know who your ad is for and go after that person, not every Tom, Dick, and Harry, but instead narrow your ad to your preferred Avatar. You know that person, the one who's already buying from you, or has already signed up with you. As for Solo ads, ask questions of the person's list, make sure they're is some sort of track record of them purchasing products, or services such as the ones you're offering. Traffic Exchanges can be super attractive and yet time consuming if you're a free member, but as a paid member, you can see some traffic coming in, yet much like the above ones, not very targeted at all. With Paid Advertising, you can spend a bunch and not even scratch the surface, yet you can get really targeted traffic thanks to the Pay Per Click parameters on Google, Bing, Yahoo, and even Facebook. Before doing paid advertising, test your ads in free or inexpensive places such as classified ads first, to see which one generates the most traffic.
When doing any sort of advertising to drive "Targeted Traffic to your Website," you'd be wise to have the following tools: Auto Responder, Link Trackers, Rotator Link (if you plan on advertising as a team), blog (your own website) and solid Splash Pages. Like any trade, you've got to have the right tools to get the job done, and regardless of where you get them from, you'll be wise to attain them and understand how they work and use them to ultimately generate "Targeted Traffic to your website."